Software Transformation - who needs it?

When people ask me what I do for a living, I've started replying that I'm a software transformation specialist. Clearly at this point most people run for the exits, but occasionally the odd brave soul will ask the inevitable follow-up, "Really? What's one of those?". I checked on Wikipedia and there is no recognised definition for software transformation, so it looks like it's down to me to come up with one. So here goes...

Software Transformation
Software Transformation enables businesses to succeed by resetting people's expectations about what can be achieved with well-orchestrated software. It delivers basic productivity gains, empowers knowledge workers to be more innovative, brings distributed teams closer together and turns software into a competitive advantage.

Hmm, not bad as definitions go.

I have seen countless examples where software transformation can have a huge positive impact on a business and the people who work there. I have also been lucky enough to lead some of those change initiatives. If you're not getting the most from your software, then transformation is probably what you need.

Software-as-a-Competitive-Advantage

The term software-as-a-service has become ubiquitous over the past few years, but fundamentally understates the positive impact that well orchestrated software can have on an organisation’s competitive advantage. If you can harness that potential then you will stand out from the crowd. So, going forward, let's bring Software-as-a-Competitive-Advantage to the fore.